When your business is in need of online growth, it's not always easy to identify where the potential lies. And while you keep pumping out results on a day to day basis, it can be challenging to find the time and space to take a step back and look at your future strategies.
The global e-commerce market is not just about flipping switches.
It's about knowing what switches you need, setting them up properly and switch them off or on at the right time to get maximum results.
Do you go for a proprietary online store or piggyback on existing marketplaces? What type of advertising will work best in your market and with your products? When's the best time to expand to the US or European markets and what partners will you need?
Not properly identifying where to invest next to make your business grow can have a serious impact on your future commercial results.